Creative Projects
Amazon’s Devices High Velocity Events
Served as Creative Program LEAD owning events such as Prime Day, Prime Big Deal Days, Holiday, and other major retail moments WITH DEVICES FOR ALL HOMEPAGE ASSETS.
Amazon’s LEO High Speed Internet
Served as Creative Program LEAD Supporting Naming strategy projects for for business, Personal and Government and initial branding strategy
Amazon’s Cultural and Community Occasions - BLACK HISTORY MONTH
Led global creative strategy and execution for Black History Month's second year, launching the first evergreen "Black is Remarkable" landing page that amplifies Black Sellers, Artists, Authors, Directors, and Black-owned brands year-round. Partnered with 16 Amazon teams to deliver 9 city pop-up stores and generated 3.4B impressions in February alone.
Amazon’s HOLIDAY TOY BOOK
Led the 4th generation Holiday Toy Lookbook as Lead Program Manager, delivering 100 pages with 625+ toys to 30M customers and launching first-ever initiatives including CANADA market expansion, Disney Cruise Sweepstakes, Augmented Reality experience, and digital shoppable format.
Led the 3rd generation Holiday Toy Lookbook as Program Manager, delivering 94 pages with 500+ toys to 28M households while navigating pandemic uncertainties and managing 50+ stakeholders across all workstreams.
Spearheaded the first post-pandemic studio shoot with new protocols, managed daily product status assessments with vendor partners, and delivered zero design errors through close collaboration with design and production teams.
Amazon’s HOLIDAY TOY BOOK
Led the Pride Out Loud event landing page launch as Creative Program Manager, onboarding a strategic agency and partnering with LGBTQIA+ artist Carmela Caldart to elevate storytelling celebrating LGBTQIA+ voices. Delivered the business-critical creative strategy and execution in an impressive 6-week timeline.